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All the latest news, views and opinions
from The Warehouse
Latest Article
Southpaw launches "express your e.l.f." - first UK brand campaign for e.l.f. cosmetics
September 12, 2023
5
minute read
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Previous Articles
3
minute read
Challenger Ways #7: Three Things Challenger Brands Can Learn From Luton Town FC
August 11, 2023
2
minute read
Challenger Ways #6: Three Things Challenger Brands Can Learn From Love Island
July 27, 2023
3
minute read
Challenger Ways #5: Three Things Challenger Brands Can Learn From The Barbie Movie
Jul 27, 2023
3
minute read
Challenger Ways #4: Three Things Challenger Brands Can Learn From Chelsea FC
Jun 14, 2023
5
minute read
Southpaw Reawakens Glenglassaugh with a Multi-Sensorial Brand Launch Campaign
Jun 14, 2023
3
minute read
Challenger Ways #3: Three Things Challenger Brands Can Learn From Ted Lasso
May 31, 2023
3
minute read
Challenger Ways #2: Three Things Challenger Brands Can Learn From Eurovision
May 16, 2023
2
minute read
Challenger Ways #1: Three Things Challenger Brands Can Learn From Prince Louis
May 10, 2023
4
minute read
The Challenger Brand Trap
Mar 14, 2023
3
minute read
Is Your Brand Falling Into the Trap of Just ‘Getting Noticed’ and Not Being Remembered?
Dec 2, 2022
3
minute read
Inclusive and Flexible Aren’t Buzzwords: It’s How We Work at Southpaw
Sep 23, 2022
4
minute read
SOUTHPAW NAMES NEW MD
Jul 3, 2022
5
minute read
SOUTHPAW LAUNCHES THE GLENDRONACH AGED 50 YEARS
May 12, 2022
8
minute read
Brand Salience, DIRECT-TO-CONSUMER (D2C) PART II: WHY BRAND SALIENCE IS THE KEY TO GROWTH FOR DELIVERY COMPANIES
May 12, 2022
7
minute read
DIRECT-TO-CONSUMER (D2C) PART I: HOW LEGACY BRANDS CAN DRIVE MORE DIRECT SALES
May 12, 2022
8
minute read
HOW NUDGE-NUDGE (WINK-WINK) CAN BE MORE EFFECTIVE THAN A BIG SHOVE FOR CHALLENGER BRANDS
May 12, 2022
9
minute read
SOUTHPAW LAUNCHES ‘THIS COUNTS’ FOR SANCTUARY SPA - ENCOURAGING WOMEN TO FIND AN ACHIEVABLE 25 MINUTES OF SELF-CARE EVERYDAY
May 12, 2022
5
minute read
ANDY PEEL JOINS SOUTHPAW AS SENIOR CREATIVE
May 12, 2022
10
minute read
THE CONSCIOUS CONSUMER PART III: WHY OPERATION CLIMATE SAVE SHOULD BE MARKED URGENT FOR YOUR BRAND
May 12, 2022
4
minute read
HOW META ADVERTISING MAY BE OUR SAVIOUR
May 12, 2022
10
minute read
LONG VERSUS SHORT: IT'S TIME TO CALL A DRAW, IN THE SPARRING MATCH BETWEEN LOGIC & GUT, BRANDS SHOULD BE AIMING FOR A DRAW
May 11, 2022
12
minute read
12 BRAND ARCHETYPES: CHARACTERS IN YOUR BRAND’S STORY
May 11, 2022
10
minute read
Storytelling, 7 STORY ARCHETYPES: USING PLOT TO BUILD BRANDS
May 11, 2022
13
minute read
DON’T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY
May 11, 2022
4
minute read
SOUTHPAW PUTS THE SPARK BACK INTO CHAMBORD LIQUEUR
May 11, 2022
13
minute read
5 WAYS TO MAKE YOUR BRAND HEARD IN THE FACE OF AD RESTRICTIONS
May 11, 2022
4
minute read
WE CREATED AN UNCONVENTIONAL NEW BRAND CAMPAIGN FOR BENRIACH RELAUNCH
May 11, 2022
10
minute read
Keep Calm and Brand Build, STEADY NERVES & COOL HEADS IN THE TIME OF COVID-19
May 11, 2022
12
minute read
Virtual Connections, OUT OF TOUCH: HOW TO MAKE EMOTIONAL CONNECTIONS IN THE TIME OF COVID-19
May 11, 2022
4
minute read
CHAMBORD APPOINTS SOUTHPAW AS GLOBAL STRATEGIC CREATIVE AGENCY
May 11, 2022
5
minute read
SOUTHPAW LAUNCHES HONDA POWER PRODUCTS CORDLESS CAMPAIGN
May 11, 2022
9
minute read
RESURGENCE OF THE BRAND
May 11, 2022
4
minute read
STRATEGIC CREATIVE AGENCY, SOUTHPAW, HAS PROMOTED CLAIRE LAMBELL, TO THE POSITION OF BUSINESS DIRECTOR
May 11, 2022
15
minute read
Burning Out, BURNOUT: NOT JUST FOR YOUNG PEOPLE
May 11, 2022
10
minute read
Body Honesty, WHY BODY HONESTY COULD BE THE NEXT STEP FOR THE BODY POSITIVITY MOVEMENT
May 11, 2022
8
minute read
HYGIENE POVERTY: ADDRESSING THE UK’S HIDDEN CRISIS
May 11, 2022
4
minute read
ASA GENDER STEREOTYPING: NO SMOKE WITHOUT FIRE
May 11, 2022
10
minute read
THE CONSCIOUS CONSUMER PART II – WHAT WILL WE BUY INTO IN 2030?
May 11, 2022
7
minute read
My Tattoo. My Story. SOUTHPAW LAUNCHES GHD’S GLOBAL ‘PINK’ CAMPAIGN FOR CANCER CHARITIES WORLDWIDE
May 11, 2022
6
minute read
Conscious Consumerism, Part I: How The Conscious Consumer Was Born and What It Means for Your Brand
May 11, 2022
3
minute read
KOKO Pitch Win
May 11, 2022
3
minute read
Ahmad Tea Pitch Win, Southpaw Lands Role as Global Creative Digital Agency for Ahmad Tea
May 11, 2022
7
minute read
Challenger Mentality
May 11, 2022
6
minute read
Eurotunnel Le Shuttle Launches Major Campaign to Celebrate 25th Anniversary
May 10, 2022
10
minute read
3 Trends No Brand Can afford to Ignore
6
minute read
Why Love isn’t Enough for Brands
May 1, 2022