Southpaw hosts SEARCH, SWIPE & SHOP webinar

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On Thursday 12th June 2025, Southpaw and Notorious Communicaions hosted SEARCH, SWIPE & SHOP webinar.


HOW TO MAXIMISE YOUR IMPACT WITH SOCIAL SEARCH:

Consumers are moving away from traditional search engines to seek authentic content on social platforms.

With customers having the power to search, swipe and shop all in a single platform, how can brands show up in meaningful, valuable ways throughout the funnel to shape what consumers discover and decide to buy?

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Watch the webinar and you will come away with:-

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- The power of social search and a deeper understanding of the new customer journey

- How to create content designed to be discovered, not just waiting to be found

- A search-first approach will give you a competitive edge over brands that are chasing relevance solely through social trends

- Practical ways to adapt your content, media, and creator strategies to show up meaningfully in the moments that matter the most
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