On Thursday 12th June 2025, Southpaw and Notorious Communicaions hosted SEARCH, SWIPE & SHOP webinar.
HOW TO MAXIMISE YOUR IMPACT WITH SOCIAL SEARCH:
Consumers are moving away from traditional search engines to seek authentic content on social platforms.
With customers having the power to search, swipe and shop all in a single platform, how can brands show up in meaningful, valuable ways throughout the funnel to shape what consumers discover and decide to buy?
Watch the webinar and you will come away with:-
- The power of social search and a deeper understanding of the new customer journey
- How to create content designed to be discovered, not just waiting to be found
- A search-first approach will give you a competitive edge over brands that are chasing relevance solely through social trends
- Practical ways to adapt your content, media, and creator strategies to show up meaningfully in the moments that matter the most