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We are a strategic creative agency and we help challenger brands

Outsmart the Crowd

Sanctuary
Sanctuary
Estrella Galicia
Eurotunnel
Chambord
Benriach
Africa Twin
Yazoo
GHD
Honda Cordless
Honda-E
Ciroc
Miller Lite
Sanctuary Spa
Gallo

THE WAY OF the

Southpaw

Our name comes from boxing. It means left hander or ‘unorthodox’. Southpaws are a rare breed and often turn up as the underdog, so we bring a challenger mindset to your brand from the outset. But, we don't just believe in fighting hard, to truly outperform the competition you need to fight smart.
And for that you need:


INSIGHT, FORESIGHT and CREATIVE FIREPOWER.

Insight

Our bespoke neuro/behavioural strategy tool creates detailed consumer insights at pace, allowing us to generate a unique emotional NeuromapTM of your target audience.

We use your audience’s NeuromapTM to analyse, predict and influence their behaviour, pin-pointing a true consumer centric response that helps you outmanoeuvre rather than outspend the competition.

Foresight
Creative Fire Power

Creativity is our strongest weapon, so we never hold back. Anything we present back to a client must first pass four tests: Is it BOLD enough? Does it DISRUPT the category? Is it CHALLENGING the norm? Does it create a positive EMOTION?

Southpaw have provided strategic rigour and creative excellence to our briefs, helping us realise success for Chambord and changing the fortunes of this wonderful brand.

Maya Udalova
Senior Global Brand Manager, Chambord

"Southpaw work as true partners, always listening but always pushing us into new and exciting creative spaces.”

Andrew Watson
Global Brand Director, Brown Forman

Chambord Berries

"Our work with Southpaw has seen the My Tattoo, My Story project become the most successful campaign in history of ghd supporting breast cancer charities.”

Montse Passolas
Global Branding & Marketing Director, Coty

Newsfeed

All the latest news, views and opinions
from The Warehouse

Latest Article

Challenger Ways #18 - Three Things Challenger Brands Can Learn From The Revitalisation Of Pitbull

March 11, 2025
2
minute read

What can challenger brands learn from Pitbull’s return to the UK? Keep reading to find out.

Read more

Other FeatureD articles

Challenger Ways #18 - Three Things Challenger Brands Can Learn From The Revitalisation Of Pitbull

Challenger Ways #17 - Three Things Challenger Brands Can Learn From The 12 Hour TikTok Ban Fiasco

Challenger Ways #16 - Three Things Challenger Brands Can Learn From The Call Her Daddy Kamala Harris Interview

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