We are a strategic creative agency and we help challenger brands
OUTSMART THE CROWD
Our bespoke neuro/behavioural strategy tool creates detailed consumer insights at pace, allowing us to generate a unique emotional ‘Neuromap’ of your target audience.
We use your audience’s ‘Neuromap’ to analyse, predict and influence their behaviour, pin-pointing a true consumer centric response that helps you outmanoeuvre rather than outspend the competition.
Creativity is our strongest weapon, so we never hold back. Anything we present back to a client must first pass four tests: Is it BOLD enough? Does it DISRUPT the category? Is it CHALLENGING the norm? Does it create a positive EMOTION?
SOUTHPAW HAVE PROVIDED STRATEGIC RIGOUR AND CREATIVE EXCELLENCE TO OUR BRIEFS, HELPING US REALISE SUCCESS FOR CHAMBORD AND CHANGING THE FORTUNES OF THIS WONDERFUL BRAND.
Senior Global Brand Manager, Chambord
"Southpaw work as true partners, always listening but always pushing us into new and exciting creative spaces.”
Global Brand Director, Brown Forman
"Our work with Southpaw has seen the My Tattoo, My Story project become the most successful campaign in history of ghd supporting breast cancer charities.”
Global Branding & Marketing Director, Coty
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from The Warehouse
Challenger Ways #12 - Three Things Challenger Brands Can Learn From Saltburn
February 2, 2024
Let's talk 'Saltburn'... It was wild, but there are some great strategies we can use for challenger brands, from the latest Prime Video hit. A challenger mindset requires brands to switch on their strategic radar, particularly when it comes to learning from disruptive brands. That’s why we’re sharing 3 ways that brands can be inspired by some of the most engaging and original events happening in culture right now.Read more