We are a strategic creative agency and we help challenger brands
PUNCH ABOVE THEIR WEIGHT
THE WAY OF the
Our name comes from boxing. It means left hander or ‘unorthodox’. Southpaws are a rare breed and often turn up as the underdog, so we bring a challenger mindset to your brand from the outset. But, we don't just believe in fighting hard, to truly outperform the competition you need to fight smart. And for that you need: INSIGHT, FORESIGHT and CREATIVE FIREPOWER.
Our bespoke neuro/behavioural strategy tool creates detailed consumer insights at pace, allowing us to generate a unique emotional ‘Neuromap’ of your target audience.
We use your audience’s ‘Neuromap’ to analyse, predict and influence their behaviour, pin-pointing a true consumer centric response that helps you outmanoeuvre rather than outspend the competition.
Creativity is our strongest weapon, so we never hold back. Anything we present back to a client must first pass four tests: Is it BOLD enough? Does it DISRUPT the category? Is it CHALLENGING the norm? Does it create a positive EMOTION?
SOUTHPAW HAVE PROVIDED STRATEGIC RIGOUR AND CREATIVE EXCELLENCE TO OUR BRIEFS, HELPING US REALISE SUCCESS FOR CHAMBORD AND CHANGING THE FORTUNES OF THIS WONDERFUL BRAND.
Maya Udalova Senior Global Brand Manager, Chambord
"Southpaw work as true partners, always listening but always pushing us into new and exciting creative spaces.”
Andrew Watson Global Brand Director, Brown Forman
"Our work with Southpaw has seen the My Tattoo, My Story project become the most successful campaign in history of ghd supporting breast cancer charities.”
Montse Passolas Global Branding & Marketing Director, Coty