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Brand campaign
360 TTL launch
Beauty & Wellbeing
Express Your e.l.f.
campaign video views
unprompted awareness in
the first 12 months
Brand campaign
Behaviour change
Alcohol & Beverage
OOH reach
increase in engagements
Brand campaign
Behaviour change
Beauty & Wellbeing
Brand in self-care category
Brand campaign
360 global launch
Alcohol & Beverage
Growth in
key market
Growth across social
Brand campaign
Charity campaign
Beauty
Increase in
brand awareness
Increase in
brand engagement
Brand campaign
UK launch
Alcohol & Beverage
Reach
Increase in
video views
Brand campaign
Awareness drive
Travel & Leisure
In brand
consideration
Campaign
recall
Brand campaign
Behaviour drive
Alcohol & Beverage
Global brand
growth
Brand campaign
Lead generation
Automotive
Leads
generated
Above sales target
