Let’s talk ‘Bridgerton Season 3’…The first half of season 3 was captivating, with fans eagerly awaiting the release of part two.There are some great strategies we can use for challenger brands, inspired by the latest season on Netflix. A challenger mindset requires brands to switch on their strategic radar, particularly when it comes to learning from disruptive brands. That’s why we’re sharing 3 ways that brands can be inspired by some of the most engaging and original events happening in culture right now.
1. Bide your time, observe the dance, then seize the moment
Penelope has patience and smarts, a killer combo for outwitting the opposition. Challenger brands often feel they need to go out all-guns-blazing – but this queen keenly observed, identified weaknesses then made her move. Challenger brands can learn that profound insights, coupled with the ability to anticipate the next move, can often ensure they hold all the cards.
2. Leave your consumer hungry and wanting more.
This season of Bridgerton is the first to be split into two parts, and fans are both thrilled and devastated. With a month-long gap between the parts, online speculation is running wild, keeping the excitement alive. Challenger brands can take a cue from this strategy: learn how to captivate your audience and leave them eagerly anticipating more.
3. Dare to defy
Bridgerton breaks the mould of period dramas with its fresh twist on historical narratives, commitment to diversity, and relatable themes. Challenger brands can learn from this by daring to defy conventions and redefining their genre to truly stand out.
Southpaw teamed up with Sanctuary Spa to seize the 'great reset' and instil new self-care behaviours IN CONSUMERS. Our '25 a Day' campaign encouraged 25 minutes of daily self-care, challenging beauty norms and disrupting the industry. Observing shifts in consumer behaviour post-lockdown, we used this moment to inspire lasting change in self-care practices.
If you are looking to disrupt the industry too, get in touch - sayhello@southpawagency.com
