Younger generations don't have short attention spans, they have low tolerance for boring or inauthentic content.

Smart brands are shifting from ads and influencer tie-ins to creating their own entertainment content that consumers actively seek out, moving the brand relationship from interruption to ownership.

In this webinar Cait Jones, Head of Content at Southpaw Social Club, and Chris Davis, Managing Director at Hypetap, discuss 'How Brands Become Bingeable: The Entertainment Playbook For Unmissable Content'.

Discover the 7 Entertainment Myths that hold brands back, from attention spans getting shorter to the algorithm being your number one enemy for entertainment, dispelling some of those misguided beliefs and unpacking what you can do to make your brand bingeable.

- Rented reach vs owned attention

- the opportunity with branded entertainment

- How to create influencer content for today's algorithm

- How to turn social entertainment into measurable business impact

- A framework to scale brands from unmissable social content to an entertainment empire


Interested in an Entertainment Audit for your brand? Get in touch with cait.jones@southpawagency.com

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