Reframing self-care from a ‘guilty pleasure’ to a ‘pleasurable necessity.’
Famous for their pampering gift-sets, Sanctuary Spa wanted to reset customer behaviour and become a brand whose products are used more every day, ‘for me’.
THE SOUTHPAW STANCE
Our Neuro-Behavioural method helped us shine a light on self-care, helping us re-frame it from a ‘guilty pleasure’ into a ‘pleasurable necessity’.
Our #THISCOUNTS campaign highlights how self-care doesn’t have to be about unachievable yoga poses and instagrammable health retreats - it’s about simple, attainable moments of joy that anyone can experience.
Southpaw have taken us into an exciting new chapter that firmly positions Sanctuary Spa at the top of the consideration list for self-care brands.
Head of Brand, Sanctuary Spa
Brand in self-care category