BENRIACH
A whisky with a different story to tell.
THE CHALLENGE
A small distillery looking to be reawakened. We needed to challenge the traditional category codes and launch a fresh new brand to a new kind of single malt drinker.
THE SOUTHPAW STANCE
Our neuro-mapping insight platform helped us uncover a powerful truth:
IN WHISKY, AS IN LIFE, WE ARE THE SUM OF OUR EXPERIENCES.
THE SOLUTION
We invite the world to ‘DISCOVER WHAT WE’RE MADE OF’ – a unique story of all the eclectic casks that make Benriach wonderfully multi-layered in character and in taste.
THE RESULTS
“Southpaw work as true partners, always listening but always pushing us into
new and exciting creative spaces.”
Andrew Watson
Global Brand Director, Brown Forman.
418%
Growth rate in key market
62%
Rise in sales globally
