BENRIACH

A whisky with a different story to tell.

Benriach 10

THE CHALLENGE

A small distillery looking to be reawakened. We needed to challenge the traditional category codes and launch a fresh new brand to a new kind of single malt drinker.

THE SOUTHPAW STANCE

Our neuro-mapping insight platform helped us uncover a powerful truth:
IN WHISKY, AS IN LIFE, WE ARE THE SUM OF OUR EXPERIENCES.
Benriach 12
Benriach Smoky Quarter Cask
Benriach Original 10

THE SOLUTION

We invite the world to ‘DISCOVER WHAT WE’RE MADE OF’ – a unique story of all the eclectic casks that make Benriach wonderfully multi-layered in character and in taste.

THE RESULTS

“Southpaw work as true partners, always listening but always pushing us into
new and exciting creative spaces.”

Andrew Watson
Global Brand Director, Brown Forman.

418%

Growth rate in key market

42.5%

Growth across social

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