EUROTUNNEL
Don’t sell holidays, celebrate possibilities.
THE CHALLENGE
Eurotunnel Le Shuttle wanted to recapture the excitement and pride there was at the start of Eurotunnel’s life, 25 years ago,
and make them famous (again!).
THE SOUTHPAW STANCE
Our neuro-map showed us that the Eurotunnel audience are the antithesis of the package holiday traveller, seeking out their own unique adventures. They’re motivated by high energy, spontaneous moments and love freedom and creativity.
So, INSTEAD OF SELLING HOLIDAYS, WE CELEBRATED POSSIBILITIES.
THE SOLUTION
Many Happy Returns is a proud birthday message, but it also addresses all the unique adventures that are possible via Eurotunnel Le Shuttle. This ‘fanfare’ of a campaign is packed with joyful holiday moments and celebrates not just a passion
for travel, but a lust for life.
THE RESULTS
“Southpaw captured perfectly the feeling we were looking for.
Full of emotion and insight!”
Jae Hopkins
Sales & Marketing Dirtector, Eurotunnel Le Shuttle
+20%
Brand consideration
+4%
Sales uplift against a -10% downturn in the cross channel holiday sector
