Changing a one-night-stand into a love affair.
Despite a rich, gorgeous liquid and beautiful packaging, Chambord had low salience, low penetration and was confusing.
THE SOUTHPAW STANCE
We identified two key behavioural science models that would give the brand an instant boost: ‘Chunking’ and ‘Hot state decision making’. This allowed our creative to build much stronger mental availability with Chambord’s audience, moving them from a ‘one night stand’ to a ‘love affair that lasts’.
MAKE THE MOMENT MAGNIFIQUE! A highly sensorial yet playful campaign that shows how easily Chambord fits into the consumer’s lifestyle, and best in class liquid photography to create spontaneous ‘HOT STATE’ desire by enhancing not only the cocktail, but also the occasion.
“We value our partnership with Southpaw and really enjoy working with the team. They are our trusted partners that have shown to provide strategic rigour and creative excellence to our briefs, helping us realise success for Chambord and changing the fortunes of this wonderful brand. We look forward to continuing our partnership with Southpaw long into the future.”
Senior Global Brand Manager, Chambord.
Global brand growth across top 3 markets
Growth global FY depletions