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Starting a revolution

Rimmel
Starting a revolution

Rimmel wanted to cut through the noise of the highly competitive Gel Nails sector and find both a distinctive and believable angle to ensure they stood-apart.

We encouraged wearers to join the 'Nail Revolution' and not stand for poor quality and boring colours.

It was the first time Rimmel were launching a new product without a celebrity ambassador. So we created a series of press ads that were eye-catching, punchy and informative to the consumer. The visual represented the high gloss nature of the product, whilst the copy was short and to the point, so that the 2 step combination was reflected as easy to use and had a ‘no fuss’ approach.

rimmel poster
Southpaw Communications Ltd

Southpaw

The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

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