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Are You Type R?

Honda
Are You Type R?

Working to the insight that Type R is not just a car, it’s an attitude – a ‘Type’ of person who loves the notion that “with risk comes reward”. We developed a campaign called “Are You Type R?” which included a range of filmic, print, social and digital assets to help launch the car. We then orchestrated an influencer campaign to run in Honda’s top 4 markets. We carefully selected four influencers who lived and breathed the Type R attitude, this element of the campaign saw the Influencers take part in a racing challenge called “Reach The Racing Line” – the most challenging route around any track.

Southpaw Communications Ltd

Southpaw

The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

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