We are extremely excited to announce that Dunkin’ Donuts, one of the world’s leading baked goods and coffee chains, has selected our agency as its lead marketing and creative partner in the UK, to assist Dunkin’ Donuts with their creative strategy in the UK as they aim to raise the residual awareness of the brand.
With more than 10,500 restaurants in 31 countries worldwide, Dunkin’ Donuts is one of the world’s most iconic brands for quick service restaurants, known for being America’s favourite all-day, everyday stop for coffee and baked goods.
“Dunkin’ Donuts is an innovative and successful brand, renowned for its coffee heritage, going back more than 60 years – we feel something no other leading restaurant brand can match.”
- Tom Poynter, Managing Director.
“We’re really excited about this new venture with Dunkin’ Brands and are looking forward to helping to launch Dunkin’ Donuts in the UK whilst adding something fresh to this well-established, competitive market.”
“Our growth is testimony to the fact that people around the world appreciate what Dunkin’ Donuts has to offer: high-quality food and beverages served all day in a friendly, fast environment at a great value,” said Clare Starling, Marketing Manager, UK, Dunkin’ Brands. “Having the agency as our marketing partner in the UK will be a key component to our launch success in the country.”
Our first fully integrated campaign with Dunkin’ Donuts will debut this November and will be followed by marketing activities in the UK, which will develop across key media throughout 2014, with a strategic emphasis on digital, social and in-store marketing channels.