We have some very exciting news – the agency has picked up the global digital account for Miller Genuine Draft, the lager brand distributed by SABMiller, as they focus on a global digital and social strategy.
Miller Genuine Draft has selected the agency as its global digital partner, following a competitive four-way pitch that included incumbent agency Quirk, Mad River and Weapon7.
We will assist Miller Genuine Draft with their digital creative strategy across all global markets, as well as; community management of the brands global social media platforms, fan acquisition, online amplification of their current DJ Magazine partnership, plus global digital activation and media planning and buying for the annual event, Miller Music Tour.
“The whole agency is absolutely thrilled with the win and the opportunity it presents.”
- Tom Poynter, Managing Director.
”The engagement will enable us to demonstrate the true value of having creative and media services within a sole agency and operating at a global level. From the moment we received the pitch brief it was clear that Miller Genuine Draft is a very exciting brand to be involved with strategically. The brand and clients’ ambition to reach a very specific online audience through brave creative work and leading edge technology is very motivating and we’re extremely excited to start shaping that journey with them.”
“The agency clearly stood out with intelligent insight driving a truly amazing portfolio of creative and media ideas and we can’t wait to implement them globally over the next 12 months.”
- Natalie Wills, Miller Genuine Draft Global Brand Manager, SABMiller.
We’ve been officially engaged with community management since the 1st December and future projects will develop across key media throughout 2014, with a strategic emphasis on digital, mainly across social platforms; YouTube, Twitter and Facebook, but will also connect to the offline event, the Miller Music Tour.