This will be the year of AI and it creates a renewed need for brands to use HUMAN INFLUENCE vs AI.
Challenger brands need to navigate the new landscape. Creative agency Southpaw invite you to an exclusive breakfast, on Thursday 21st March, to ask important questions around building brands and creating emotional connections with audiences using AUTHENTIC INTELLIGENCE. Sharing how they helped challenger brand e.l.f. Cosmetics launch in the UK smashing all expected growth targets.
Countering the argument, Dom Smales, original founder of Gleam Futures, will describe a world where brands should be using creators and AI influencers to build awareness and drive engagement. You will learn from the experts and come away with actionable insights to apply to your brand plans this year.
Hosted by Claire Lambell, Southpaw Managing Director, this panel discussion will include industry experts from the worlds of AI, Challenger Brand Marketing and Social Media Influencers.
SHE/HER: Head of Strategy, Southpaw An experienced leader and marketing strategist for UK and global companies across FMCG, alcohol, leisure, fashion, beauty, luxury and charity. Niki has led teams both client-side and agency-side to deliver strategic, creative activations that grow brands.
GLENN SMITH
HE/HIM: Creative Director, Southpaw
Glenn specialises in growing brands across UK, EMEA and Global markets through creative storytelling and innovation, and is obsessed with human behaviour and the power of emotion, to build brand salience and drive action with consumers.
Meduulla
SHE/HER: Rapper & Poet
Hailing from North Manchester, Meduulla is a Zimbabwean-born Rapper, Poet and DJ taking the UK rap scene by storm. Her journey began by writing poetry at the age of 14, which would later lead to her appearance on BBC's The Rap Game UK in 2021. She was a key member of e.l.f. cosmetics ‘express your e.l.f.’ campaign and will be bringing her voice to the panel to share her authentic story.
Dom Smales
HE/HIM: Founder of Gleam Futures
Dom founded, ran, grew and then sold the first ‘at scale’ digital first talent management and media company in the world; Gleam Futures. Gleam pioneered the entire influencer industry including representing the world’s top talent in the space. Since exiting Gleam, Dom is pursuing the next generation creator economy, focused on disruptive creators and technology including AI on social media platforms.
